‘A Serious Man’ Dominates the Average Box Office


Zombieland may have won the week overall, but the real story for the weekend in money has to be the Coen Brothers’ newest film A Serious Man, which earned a whopping $252,000 despite only being in 6 theatres in the U.S. This gives it a $42,000 per theatre average – over three times as much as the second highest film of the week in this category. A Serious Man does not have the chops to become a major moneymaker, but with an opening like this it stands to have a pretty decent overall haul when it expands to more theatres next weekend.

All of the new releases this week had decent openings, with the exception of Drew Barrymore’s roller derby film, Whip It. Zombieland was the top earner this week, bringing in about $25 million and unseating Cloudy With a Chance of Meatballs. The double feature of Toy Story/Toy Story 2 in 3D came in third and added to the great summer that Pixar continues to have. The Invention of Lying starring Ricky Gervais comes in fourth for the week with a modest $7.35 million in fewer than 2,000 theatres.

The fact that Whip It had a less than impressive showing is not particularly surprising considering the film was targeted at a young female audience that is not as present at the cinema as its male counterparts. There was also a lot of tough competition this week that it had to go up against.

Here are this week’s Box Office estimates from Box Office Mojo (after the jump):


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