BOX OFFICE: A Comedy Wins the Weekend!

It’s been a while since a non-animated comedy film has been at the top of the Box Office. Technically the only 2010 comedy film that has finished at number one is the superhero movie Kick-Ass, which occurred back in April. If there is anybody who could bring a goofball comedy to the top spot it’s the ever-popular Will Ferrell and his team of comedians that seem to constantly be at his disposal. Overall it was a quieter weekend at the Box Office, down 9.8% from last weekend for the 4th decline in a row. Whether we want to admit it or not, summer is ending.

Box Office Estimates
August 6-8, 2010

1) The Other Guys (3,651 theatres)
ESTIMATE: $35.6 million

I expect the same sort of decline that Dinner for Schmucks experienced this weekend, but for now the Ferrell/Wahlberg/McKay film can enjoy its time on top. The film should have no problem earning back its $100 million budget in about 4 or 5 weekends and it can enjoy it’s crown as the highest opening live-action comedy of the summer, for now.

2) Inception (3,418 theatres)
ESTIMATE: $18.6 million

After three weekends on top Inception slips to the number two spot, but manages to stay strong this weekend. It’s overall gross is $227.7 million, which solidifies its spot as one of the top movies of the summer. Right now it’s just behind The Twilight Saga: Eclipse and set to become the fourth highest grossing movie of the summer. A few more weekends like this and it could take over the number two or three spot.

3) Step Up 3-D (2,435 theatres)
ESTIMATE: $15.5 million

An impressive opening for this modestly budgeted threequel. It was almost exclusively playing on 3-D screens, so its total earnings are deflated somewhat. Nevertheless the producers can’t be disappointed with this opening.

4) Salt (3,317 theatres)
ESTIMATE: $11.1 million

The fourth spot isn’t a bad place to be and the film is quickly approaching the $100 million mark. It still probably won’t be enough for the anticipated sequel to be made, but it’s not a bad take for an action movie that faced a lot of tough Box Office competition.

5) Dinner for Schmucks (3,004 theatres)
ESTIMATE: $10.5 million

The film’s take decreased by 55.4% this weekend, which was the second biggest decrease of this weekend’s top ten. That was probably because The Other Guys was direct competition for the PG-13 comedy and there wasn’t exactly room for two.

6) Despicable Me (3,413 theatres)
ESTIMATE: $9.4 million

The film’s overall gross surpassed $200 million this weekend to make it one of the summer’s biggest surprises. I have no doubt that there will be a Despicable Me 2 with the minions returning for another sloppily scripted yet adorable adventure.

7) Cats & Dogs: The Revenge of Kitty Galore (3,705 theatres)
ESTIMATE: $6.91 million

I’m still astonished when I see that the budget for this film was $85 million. To think that anybody would invest that much in a movie that was assured to perform this poorly is beyond me. My prediction – next week it does not remain in the top ten.

8) Charlie St. Cloud (2,725 theatres)
ESTIMATE: $4.7 million

After Dinner for Schmucks, Charlie St. Cloud had the biggest decline this weekend dropping 62%. Zac Efron proves that he is not an A-list Box Office draw yet and his name alone can’t draw in much of an audience.

9) Toy Story 3 (1,714 theatres)
ESTIMATE: $3.05 million

One more week and this film will become the first of 2010 to surpass the $400 million mark. In its eighth week it stays in the top ten once more and remains the hit of the summer of 2010. Toy Story 3 is the highest grossing Pixar film so far in domestic gross and it is awfully close to passing Finding Nemo to become the number one Pixar film in worldwide gross.

10) The Kids Are All Right (994 theatres)
ESTIMATE: $2.61 million

Finally after 5 weeks of theatrical release, The Kids Are All Right adds 147 theatres and makes it into the weekend’s top ten. It’s well-deserved for my favorite film of the year so far and a modestly-budgeted indie.

[Source for Estimates: Box Office Mojo]

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