BOX OFFICE: A Curious Weekend at the Box Office

Taking a look at the top ten for the weekend reveals that it was an unusual weekend at the Box Office to say the least. The top two films had a minuscule difference, last week’s successful films lost big, and some films actually increased their ranking despite losing screens. Perhaps the more remarkable thing I noticed about the top ten, however, is that none of the films that I haven’t seen appeal to me in the least. Avatar made more money, but this version is labeled “Special Edition” so it doesn’t count towards the film’s overall ridicu-gross.

Box Office Estimates
August 27-29, 2010

1) The Last Exorcism (2,874 theatres)
ESTIMATE: $21.3 million

When the actuals come in on Monday afternoon it may prove to be that Takers actually won the weekend, but for now this horror movie can enjoy its reign on top. Fall is the time of year when horror movies see the most success and The Last Exorcism gets things started early with a nice opening.

2) Takers (2,206 theatres)
ESTIMATE: $21 million

Because this movie was in so many fewer theatres than The Last Exorcism, it actually did quite a bit better in per theatre gross with a total of over $9,500 compared to Exorcism‘s $7,400. However, additional theatres probably wouldn’t have helped this movie because it has a niche audience that would have attended regardless.

3) The Expendables (3,398 theatres)
ESTIMATE: $9.5 million

The film hasn’t quite reached a cumulative gross of $100 million and already there are talks of a sequel in the works. Apparently Bruce Willis will be more heavily involved in the next one. Thank goodness if that is the case.

4) Eat Pray Love (3,108 theatres)
ESTIMATE: $7 million

Somebody could make the argument that Eat Pray Love’s inability to beat out The Expendables for a weekend Box Office indicates that male-targeted actioners are more bankable than Julia Roberts-starring women movies. I will not be the one to make that argument.

5) The Other Guys (3,181 theatres)
ESTIMATE: $6.6 million

Last weekend there were 5 new films in the top ten and this weekend those five went all over the place. This allowed for movies like The Other Guys to hold their position and only endure a mild decrease. The Other Guys just barely missed the $100 million mark and should have no problem doing so with one weekday’s gross.

6) Vampires Suck (3,233 theatres)
ESTIMATE: $5.3 million

I’m glad that this film dropped 4 places and I hope that next week its loss is more severe. I really don’t want these two idiotic directors to be greenlit for any more projects. Please Hollywood, I’m begging you.

7) Inception (2,070 theatres)
ESTIMATE: $5.12 million

Despite losing screens this weekend, Inception actually managed to climb up the chart going from number 9 to number 7. Maybe it’s making a comeback and wants to be number one again.

8) Nanny McPhee Returns (2,798 theatres)
ESTIMATE: $4.74 million

This is the only family movie in the top ten this week, which probably is what kept it at number 8 instead of slipping off the list. I don’t anticipate this trend will continue, however.

9) The Switch (2,017 theatres)
ESTIMATE: $4.66 million

There’s some irony in this film’s title because last weekend it placed at number 7. That means that this movie and Inception did a…well, nevermind.

10) Piranha 3D (2,491 theatres)
ESTIMATE: $4.31 million

This movie had the biggest decline of the top ten this week dropping 57.4% presumably because the majority of the audience who has decided they will actually go through with it got it done in its first weekend.

In other news: Toy Story 3 has passed $1 billion in international gross and is the number one animated film worldwide of all-time!

[Source for Estimates: Box Office Mojo | Image: Beyond Hollywood]

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  • Quinn

    I’m so glad about Toy Story 3. And I hope Inception makes a comeback..

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