BOX OFFICE: Another Victory for the ‘Saw’ Franchise

The Halloween weekend Box Office looked particularly familiar this weekend with two horror movies dominating the earnings. The Saw franchise continues their dominance with another winning weekend and a boost from the inflated 3D prices. The overall Box Office was down 29% from last weekend which is likely due to the fact that potential movie-goers were distracted with trick-or-treating and Halloween parties.

Box Office Estimates
October 29-31, 2010

1) Saw 3D (2,808 theatres)
ESTIMATE: $22.5 million

The Saw films have owned Halloween Weekend for the past seven years with 4 out of the 7 Saw films premiering at number 1 in their opening weekend. Saw 3D had a gross that was higher than both Saw V and Saw VI, which is a nice way for the franchise, which has been a huge tentpole for Lionsgate, to end its run.

2) Paranormal Activity 2 (3,239 theatres)
ESTIMATE: $16.5 million

Despite the fact that this sequel seems to wrap-up all of the unanswered questions from the first film, I have to imagine that a Paranormal Activity 3 is not far off. The film dropped 59.4% in its second weekend, but it still has a cumulative total of over $65 million. With the $3 million budget, that is not bad at all.

3) RED (3,349 theatres)
ESTIMATE: $10.811 million

This film keeps its third place position as its cast of stars continues to draw in the crowds. With a decrease of less than 30% it had one of the lowest drops in gross this weekend and increases its cumulative total to almost $60 million.

4) Jackass 3D (3,139 theatres)
ESTIMATE: $8.425 million

With the release of Saw 3D, Jackass lost a lot of 3D screens, which probably is what lead to it falling behind RED this week. That doesn’t change the fact that it surpassed the $100 million mark in its 3rd weekend, which makes it one of the most successful movies of the year.

5) Hereafter (2,424 theatres)
ESTIMATE: $6.32 million

It added screens, but still dropped almost 50% in its third weekend. This wasn’t the type of ghost story that people were hoping to see this weekend.

6) Secretariat (3,108 theatres)
ESTIMATE: $5.071 million

Secretariat had the lowest decline of the weekend, but it still hasn’t managed to break $50 million in 4 weeks. It has had moderate success, but its low average gross has not been that impressive.

7) The Social Network (2,767 theatres)
ESTIMATE: $4.7 million

The per theatre average for The Social Network was higher than Secretariat, but its low theatre count kept it behind. It may have trouble reaching $100 million, but with almost $80 million in the bank already, getting there is definitely a possibility.

8) Life As We Know It (2,860 theatres)
ESTIMATE: $4 million

This formulaic film managed to hold on for another decent week, proving the unfortunate message to studios that stock plots are promised stock returns.

9) The Town (1,608 theatres)
ESTIMATE: $1.95 million

Once again The Town holds steady at number 9, managing to stay in the top ten for its seventh week. Its slow, but steady ability to hold on at the Box Office is impressive, but with three new wide releases next week it should be falling out of the top ten.

10) Conviction (565 theatres)
ESTIMATE: $1.825 million

With a growth of over 500 theatres, a $3,000+ per theatre average was enough to get this movie in the top ten. As the theatre count increases, the average will decline so don’t expect this film to move up the top ten in coming weeks, but for now it’s doing well.

[Source for Estimates: Box Office Mojo | Image: OutNow!]

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