Despite the addition of 5 new films to the weekend top 10 this week, the overall Box Office haul was the lowest its been since April. The summer blockbusters have all opened and gotten out of the way and the rest of August mostly consists of the movies that either have a specific target audience, or just don’t fit anywhere else. It wouldn’t be surprising if next weekend saw another big drop off in Box Office haul.
Box Office Estimates
August 20-22, 2010
1) The Expendables (3,270 theatres)
ESTIMATE: $16.5 million
More interesting to me than the low Box Office takes this weekend were the very low per theatre averages. The Expendables came in second in that category with just over a $5,000 average. None of the movies in the top ten are going to be end of the year success stories with the exception of Inception. However, The Expendables should have no problem earning back its $80 million budget.
2) Vampires Suck (3,233 theatres)
ESTIMATE: $12.2 million
If this movie would have finished the weekend at number one I probably would have had to reconsider my position as a film website owner and as a United States citizen. I’m just thankful that there is an online community that can passive-aggressively berate the tasteless American movie-goer.
3) Eat Pray Love (3,082 theatres)
ESTIMATE: $12 million
Julia Roberts continues to draw in the audience as this movie has proven to have a wider appeal than the fans of the novel. With the lack of great offerings at the cinema in the upcoming weeks I wouldn’t be surprised if this stayed in the top 5 at least once more.
4) Lottery Ticket (1,973 theatres)
ESTIMATE: $11.125 million
This movie could be thought of as the only success of the weekend with the highest per theatre gross and the smallest budget of any movie in the top ten. However, I predict a significant decline in the coming weeks.
5) The Other Guys (3,472 theatres)
ESTIMATE: $10.1 million
This comedy has proven to be a decent success in the summer movie season, and I don’t expect that Vampires Suck will remain in front of it for long. The movie should easily surpass the $100 million mark by next weekend.
6) Piranha 3D (2,470 theatres)
ESTIMATE: $10.035 million
Despite the inflated cost of a 3-D ticket, this movie barely broke $10 million this weekend. I expect a large part of that is because it does not appeal to anyone above the age of 26 and it’s prime audience isn’t old enough to get into the screening without a fake ID. Yes, I’m generalizing, so what?
7) Nanny McPhee Returns (2,784 theatres)
ESTIMATE: $8.31 million
I’m surprised that this sequel was made considering the first film wasn’t immensely successful, however, I’ve learned that there is a built in audience of children and families who are huge fans of the franchise. After this weekend’s opening I don’t think that Nanny McPhee will return again.
8) The Switch (2,012 theatres)
ESTIMATE: $8.1 million
This was the one new release that I even considered seeing this weekend. It looks like the film could have used my money.
9) Inception (2,401 theatres)
ESTIMATE: $7.65 million
Despite a significant theatrical count decline, this movie only decreased 32% this weekend. It might manage to hold one for one more weekend in the top ten, but whether it does or does not, it’s definitely been considered a success this summer.
10) Scott Pilgrim vs. The World (2,820 theatres)
ESTIMATE: $5.03 million
The failure of Scott Pilgrim at the Box Office has been one of the travesty’s of the summer if only for the fact that it undoubtedly means fewer big budget movies for Edgar Wright and fewer risks on unique comic book films.
What movie did you see this weekend?