BOX OFFICE: Finally an Increasing Weekend

After weeks of decline the Box Office finally gets a boost this weekend thanks to four new releases. There was a movie for everybody this weekend and that helped the total for the top 12 increase 34% over last weekend. The films that placed on the bottom of the list were very close in total and things may shift around once the actuals come in, but for now its looking like this:

Box Office Estimates
September 19-21, 2010

1) The Town (Prediction: 1st)
ESTIMATE: $23.8 million | PREDICTION: $26.7 million

Fewer people came out to see the number one movie at the Box Office than I predicted, largely because more people came out to see some of the independent releases like Catfish and Never Let Me Go. Nevertheless it’s not a bad start for this action movie that’s been highly praised by critics and audiences alike.

2) Easy A (Prediction: 2nd)
ESTIMATE: $18.2 million | PREDICTION: $19.1 million

The budget for Easy A was $8 million so this weekend’s gross can be considered a smashing success. The reviews are positive and the movie was a big success with teenagers and young adults. Word of mouth might keep the film high on the list for a few weekends.

3) Devil (Prediction: 4th)
ESTIMATE: $12.58 million | PREDICTION: $10.4 million

This movie has M. Night Shyamalan’s name attached to it and almost no recognizable stars, so I assumed it would be a disaster at the Box Office. It didn’t do too badly in its opening weekend, although it shouldn’t hold on for too many weeks.

4) Resident Evil: Afterlife (Prediction: 5th)
ESTIMATE: $10.1 million | PREDICTION: $9.6 million

For a lot of the predictions this weekend I had the amount almost right on, but the rank off by a few. This movie dropped by 62% this weekend giving it the largest drop of any film in the top 12. I predict its quick decline will continue.

5) Alpha and Omega (Prediction: 3rd)
ESTIMATE: $9.2 million | PREDICTION: $11.9 million

I’m going to blame this movie’s lack of success at the Box Office on its terrible animation. For once a terrible plot wasn’t masked by dazzling visuals and even children weren’t buying into this movie.

6) Takers (Prediction: 7th)
ESTIMATE: $3 million | PREDICTION: $3 million

Boom, look at that – perfect prediction (sans the rank). I’m not even going to look at the actuals tomorrow so I can stick to the belief that I got one number exactly perfect.

7) The American (Prediction: 6th)
ESTIMATE: $2.76 million | PREDICTION: $3.2 million

I hope that the fact this movie has had moderate success at the Box Office will inspire other actors like Clooney to take on roles like this and movie studios to continue to finance mainstream projects that will challenge movie-goers.

8) Inception (Prediction: N/A)
ESTIMATE: $2.015 million | PREDICTION: N/A

This is the movie that won’t go away from the Box Office. After dropping to 9th or 10th for several weekends it continues to bounce back to a higher position in the top ten. 10 weekends and it’s still hanging on.

9) The Other Guys (Prediction: N/A)

Another movie that has held on to the top ten remarkably well, although this is only in its 7th week of release. It’s still the number one non-animated comedy of the summer.

10) Machete or Eat Pray Love (Prediction: 8th or N/A)
ESTIMATE: $1.7 million | PREDICTION: $2.1 or N/A

Right now the studio estimates are predicting that these films had the same total. If Machete is the one that remains in the top ten, it is unimpressive. If Eat Pray Love is in the top ten, it is.

[Source: Box Office Mojo | Image: Beyond Hollywood]

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  • Andrew R.


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