It was a tight battle on Friday that became less of a competition as the weekend continued. The result showed that the American film-going audience is continuing to choose films based on quality. Here are the results:
Box Office Estimates
July 23 – 25, 2010
1) Inception (Prediction: 2nd)
ACTUAL: $43.51 million | ESTIMATE: $36.6 million
The prediction was that Inception might have a better overall gross, but Salt would have a higher per theatre average. The result was that Inception had a higher overall gross and per theatre average. It probably won’t hold up for a third weekend with Dinner for Schmucks opening next weekend.
2) Salt (Prediction: 1st)
ACTUAL: $36.5 million | ESTIMATE: $39.7 million
The ending of Salt was obviously setting it up for a sequel or possibly a full franchise. However, after the film failed to open at number one and didn’t even come close to earning back its $110 million budget, I’m thinking a Salt II might not be happening.
3) Despicable Me (Prediction: 3rd)
ACTUAL: $24.1 million | ESTIMATE: $20.7 million
This family movie did better than I expected in its 3rd weekend with an impressive gross, increasing its total to over $160 million. Its budget was a meager $69 million so this might actually become a new animated franchise similar to Ice Age or Shrek.
4) The Sorcerer’s Apprentice (Prediction: 6th)
ACTUAL: $9.69 million | ESTIMATE: $10.7 million
There was a huge drop off between film 3 and 4 at this weekend’s Box Office with the 4 through 10th film easily interchangeable. This Nicolas Cage movie had one of the lowest per theatre averages despite finishing at number 4 this weekend.
5) Toy Story 3 (Prediction: 7th)
ACTUAL: $9.03 million | ESTIMATE: $8.7 million
I’ll admit that I flat out sucked on my predictions this weekend. That’s mostly because the middle films of the top 10 could easily switch places when the actuals come in because they’re so close. It’s impressive that Toy Story 3 managed to hold on to the 5th spot in its 6th weekend.
6) Ramona and Beezus (Prediction: 4th)
ACTUAL: $8 million | ESTIMATE: $16.4 million
Overestimated on this one. It proves that family movies are not automatic Box Office draws, no matter how many Nickelodeon stars they have.
7) Grown-Ups (Prediction: 8th)
ACTUAL: $7.6 million | ESTIMATE: $4.5 million
Again, I’m disappointed that this movie did as well as it did.
8) The Twilight Saga: Eclipse (Prediction: 5th)
ACTUAL: $7.03 million | ESTIMATE: $11.6 million
At the beginning of the summer I predicted the top three of the summer would be Twilight: Eclipse, Iron Man 2, and Toy Story 3. It’s looking like I will be correct in the top 3, but in the reverse order.
9) The Last Airbender (Prediction: 9th)
ACTUAL: $4.17 million | ESTIMATE: $2.2 million
With a $123 million cumulative gross it has almost earned back its $150 million budget.
10) Predators (Prediction: 10th)
ACTUAL: $2.85 million | ESTIMATE: $1.9 million
This is not going to be seen as a hit of the summer, but I would chalk it up to a success considering its almost non-existent marketing campaign and relatively low-budget.