BOX OFFICE: ‘Inception’ Edges Out ‘Salt’

It was a tight battle on Friday that became less of a competition as the weekend continued. The result showed that the American film-going audience is continuing to choose films based on quality. Here are the results:

Box Office Estimates
July 23 – 25, 2010

1) Inception (Prediction: 2nd)
ACTUAL: $43.51 million | ESTIMATE: $36.6 million

The prediction was that Inception might have a better overall gross, but Salt would have a higher per theatre average. The result was that Inception had a higher overall gross and per theatre average. It probably won’t hold up for a third weekend with Dinner for Schmucks opening next weekend.

2) Salt (Prediction: 1st)
ACTUAL: $36.5 million | ESTIMATE: $39.7 million

The ending of Salt was obviously setting it up for a sequel or possibly a full franchise. However, after the film failed to open at number one and didn’t even come close to earning back its $110 million budget, I’m thinking a Salt II might not be happening.

3) Despicable Me (Prediction: 3rd)
ACTUAL: $24.1 million | ESTIMATE: $20.7 million

This family movie did better than I expected in its 3rd weekend with an impressive gross, increasing its total to over $160 million. Its budget was a meager $69 million so this might actually become a new animated franchise similar to Ice Age or Shrek.

4) The Sorcerer’s Apprentice (Prediction: 6th)
ACTUAL: $9.69 million | ESTIMATE: $10.7 million

There was a huge drop off between film 3 and 4 at this weekend’s Box Office with the 4 through 10th film easily interchangeable. This Nicolas Cage movie had one of the lowest per theatre averages despite finishing at number 4 this weekend.

5) Toy Story 3 (Prediction: 7th)
ACTUAL: $9.03 million | ESTIMATE: $8.7 million

I’ll admit that I flat out sucked on my predictions this weekend. That’s mostly because the middle films of the top 10 could easily switch places when the actuals come in because they’re so close. It’s impressive that Toy Story 3 managed to hold on to the 5th spot in its 6th weekend.

6) Ramona and Beezus (Prediction: 4th)
ACTUAL: $8 million | ESTIMATE: $16.4 million

Overestimated on this one. It proves that family movies are not automatic Box Office draws, no matter how many Nickelodeon stars they have.

7) Grown-Ups (Prediction: 8th)
ACTUAL: $7.6 million | ESTIMATE: $4.5 million

Again, I’m disappointed that this movie did as well as it did.

8) The Twilight Saga: Eclipse (Prediction: 5th)
ACTUAL: $7.03 million | ESTIMATE: $11.6 million

At the beginning of the summer I predicted the top three of the summer would be Twilight: Eclipse, Iron Man 2, and Toy Story 3. It’s looking like I will be correct in the top 3, but in the reverse order.

9) The Last Airbender (Prediction: 9th)
ACTUAL: $4.17 million | ESTIMATE: $2.2 million

With a $123 million cumulative gross it has almost earned back its $150 million budget.

10) Predators (Prediction: 10th)
ACTUAL: $2.85 million | ESTIMATE: $1.9 million

This is not going to be seen as a hit of the summer, but I would chalk it up to a success considering its almost non-existent marketing campaign and relatively low-budget.

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  • edna rodriguez

    selena gomez its not from nickelodeon is from disney channel

  • ASFan

    Inception will be number 1 for a third time this weekend. Dinner for Schmucks probably won’t have an effect on it.

  • @edna rodriguez – Ha! One and the same to me.

  • ASFan, hopefully you’re right. “Inception” making a bundle will certainly help get more big-budget films of its quality made.

  • Jose

    Is it wrong that I want to see Cats & Dogs 2?

  • Hey, I enjoyed both “Garfield” movies. Go for it if you want to.

  • Very wrong, Jose. Very wrong. :)

  • Brandon Cooley

    I’m with you Jose. Cats and Dogs 2 looks like a serious Oscar contender…

    Sorry, I’m just joking.

  • Jose

    I enjoyed the first one, this one looks just as funny, but seriously G, how could you like the Garfield movies?

    Either way I changed my mind, The Kids Are All Right is going to my local theatre so I’ll be watching that instead.

  • I like the comic strip, so I guess that probably had something to do with it. Plus, Bill Murray is pretty funny in whatever he does.

  • raguabros

    I think Inception will have a third week at number 1 and that’s it. I also liked Cats & Dogs but the trailer for the second one sucked! :P

  • raguabros

    And then again, i was 10 years old when Cats And Dogs came out :P

  • Jose

    I was 9 when the first one came out, and G, I too am a fan of the strips, but I felt as if the movies were a slap to the face of the fans and the strip.

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