BOX OFFICE: ‘Madagascar 3’ and ‘Prometheus’ Both Open Big

Thanks to two big opening films, this weekend’s total Box Office bested last weekend’s by 27% to become the fourth highest weekend of 2012. Every movie seemed to have a decent performance this weekend from the wide releases to independent films, and while there may not have been any records broken, it was a good movie for the major studios’ bottom line.

Box Office Estimates
June 8 – 10, 2012

1) Madagascar 3: Europe’s Most Wanted (Opening)
WEEKEND: $60.35 million | TOTAL: $60.35 million

The third film in the Madagascar franchise scored an opening that was higher than the first film, but lower than the second film. It can probably look forward to cumulative total that is the lowest of the three movies so far, mainly because there is some strong competition in the coming weeks including Brave and Ice Age: Continental Drift.

2) Prometheus (Opening)
WEEKEND: $50 million | TOTAL: $50 million

Prometheus actually had a higher per theatre average than Madagascar 3, but it was playing in almost 1,000 fewer theatres. Its $50 million gross this weekend gives it the fourth highest opening of all-time for a film that did not open at number one. It slightly underperformed many predictions, but I had always suspected it was more of a niche audience film than a mainstream blockbuster.

3) Snow White and the Huntsman (2nd Weekend)
WEEKEND: $23.02 million | TOTAL: $98.5 million

With a drop of 59.1%, Snow White and the Huntsman is this weekend’s biggest loser. However, after two weekends it is already one of the top 10 highest grossing movies of the year. This is a pretty good Box Office performance considering the movie is not a sequel or based on a comic book.

4) MIB 3 (3rd Weekend)
WEEKEND: $13.5 million | TOTAL: $135.5 million

The third Men in Black film will probably end its run as the lowest grossing in the series domestically. However, it has already earned more overseas than either of its two predecessors. Within a week it will have earned well over $500 million worldwide. This leads me to believe that Will Smith might have to phone it in all over again for an MIB 4.

5) The Avengers (6th Weekend)
WEEKEND: $10.8 million | TOTAL: $571.8 million

Mark this date down. A weekend has passed without The Avengers breaking any records. That’s largely because there weren’t any records left to break. It will likely settle in around $600 million domestically and $900 million internationally. Now does The Dark Knight Rises have any hope of catching it?

6) The Best Exotic Marigold Hotel (6th Weekend)
WEEKEND: $3.2 million | TOTAL: $31 million

This movie for grown-ups that opened as counter-programming to The Avengers has quietly earned over $100 million worldwide. It would quietly amuse me if this film manages to remain in the weekend top ten longer than the superhero movie that it opened opposite.

7) What to Expect When You’re Expecting (4th Weekend)
WEEKEND: $2.7 million | TOTAL: $35.7 million

This film did not open very strongly, but it has been hanging on quite impressively with some of the smaller decreases in the past two weeks. It still has the 6th highest theatre count currently, so when that decreases it will probably drop out of the top ten.

8) Battleship (4th Weekend)
WEEKEND: $2.29 million | TOTAL: $59.8 million

Peter Berg is probably in the dog house now after such a dismal Box Office performance. For the sake of us all, I hope that he stays there for a while.

9) The Dictator (4th Weekend)
WEEKEND: $2.15 million | TOTAL: $55.2 million

Sacha Baron Cohen’s latest film will settle in with a final gross that is comparable to Bruno, but significantly lower than Borat. I was not a huge fan of The Dictator, but I do hope that Cohen is able to bounce back.

10) Moonrise Kingdom (3rd Weekend)
WEEKEND: $1.58 million | TOTAL: $3.75 million

Once again Moonrise Kingdom had the highest per theatre average, although it did not break any records this weekend. Adding 80 theatres helped it break into the top ten, but how long can it stay there?

Box Office estimates are courtesy of Box Office Mojo. Look for Rock of Ages to take over the number one spot with That’s My Boy hopefully crashing and burning.

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