BOX OFFICE: ‘MIB 3’ Unseats ‘The Avengers’ and ‘Moonrise Kingdom’ Sets a Record

For the first time in four weekends, the movie atop the Box Office top ten is not The Avengers. Men in Black 3 had the 11th best Memorial Day weekend opening of all-time with a $70 million four day take. Even more impressive, however, was the performance by a movie that was not in the top ten. Wes Anderson’s Moonrise Kingdom has earned the highest per theatre average of all-time for a live action movie. (Disney used to open all of their animated films at Radio City Music Hall or another enormous venue, so they had an obvious advantage in per theatre average.) Moonrise Kingdom earned $130,750 per screen this weekend putting it ahead of Dreamgirls and Brokeback Mountain to give it the 9th highest per theatre average of all-time.

Box Office Estimates
May 25-27, 2012

1) MIB 3 (Opening)
WEEKEND: $55 million | TOTAL: $55 million

After every movie since the beginning of May underperformed, there is finally a decent opening from a non-Avengers movie. There are some strong movies coming up in June, so we will not have to wait long to see if this will maintain the number two opening of the Summer. I suspect that we will not have to wait another ten years for the next Men in Black film.

2) The Avengers (4th Weekend)
WEEKEND: $36.8 million | TOTAL: $513.5 million

Another weekend, another record or ten broken by The Avengers. It is now the fourth highest grossing movie of all-time, and it will likely pass The Dark Knight next weekend, but probably not go any higher than that. Avatar and Titanic both picked up momentum significantly around this time, while The Avengers is gradually starting to slow down. A remarkable run, nonetheless.

3) Battleship (2nd Weekend)
WEEKEND: $10.9 million | TOTAL: $44.4 million

With a drop of 57.3% since its opening, Battleship is this weekend’s biggest loser. Incredibly, the budget for Battleship was almost equal to the budget for The Avengers and it has made less than a tenth of the gross. I think that we are safe from Battleship 2 and hopefully safe from Peter Berg for a while.

4) The Dictator (2nd Weekend)
WEEKEND: $9.3 million | TOTAL: $41.1 million

Even though The Dictator opened significantly lower than Bruno, it had a much better second weekend, meaning that they will probably finish about the same place. It probably will not quite earn back its $65 million budget, however.

5) Chernobyl Diaries (Opening)
WEEKEND: $7.97 million | TOTAL: $7.97 million

Not a huge opening for this horror movie, but considering that the budget was probably microscopic, it might be considered a success. Bad reviews likely prevented it from a higher opening.

6) Dark Shadows (3rd Weekend)
WEEKEND: $7.5 million | TOTAL: $62.9 million

Needless to say, this will not be another Alice in Wonderland, but apparently it is also not Charlie and the Chocolate Factory, Planet of the Apes, or Sleepy Hollow either. It did perform better than Sweeney Todd, if that is any solace for the Burton/Depp combo and the studios that back them.

7) What to Expect When You’re Expecting (2nd Weekend)
WEEKEND: $7.1 million | TOTAL: $22.1 million

While this comedy opened lower than The Dictator and Battleship in the same weekend, it had a smaller percentage decrease than both of those films. I would not be surprised if in two weeks What to Expect remains in the top ten, while those other films fall behind it.

8) The Best Exotic Marigold Hotel (4th Weekend)
WEEKEND: $6.34 million | TOTAL: $16.57 million

Despite tripling its theatre count and nearly doubling its weekend gross, this film still fell from the sixth to the eighth spot. It has had an impressive run in the top ten for such a small film, however, and will

9) The Hunger Games (10th Weekend)
WEEKEND: $2.3 million | TOTAL: $395.3 million

Will The Hunger Games make it to $400 million? It is going to be close. Another interesting number is that The Hunger Games has earned $395 million and cost $78 million, giving it a net earning of $317 million. The Avengers has earned $513 million and cost $220 million, giving it a net earning of $293 million. This does not take overseas earnings into consideration, but I thought it would be interesting to share, nonetheless.

10) Think Like a Man (6th Weekend)
WEEKEND: $1.4 million | TOTAL: $88.3 million

This is easily one of the biggest surprises of the year and should be a great payout to everyone involved.

Estimates are courtesy of Box Office Mojo. Next weekend look for Snow White and the Huntsman taking over the number one spot from MIB 3, while The Avengers breaks yet another record.

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  • Great to see Moonrise Kingdom breaking records not just big movies like The Avengers :) this year movies will break more records than ever i think!!!

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