BOX OFFICE: ‘Shrek’ Tops for Third Week

No big surprises in the top ten at the Box Office this weekend. A few films did better than predicted, but overall big numbers were not expected this weekend. The only big surprise is that another Bollywood film that I’ve never heard of nearly cracked the domestic top 10. In only 124 theatres a film called Raajneeti earned $917,000 giving it the highest per theatre average of the weekend. Is this a new popular trend we are seeing with Bollywood films in America?

Box Office Estimates
June 4-6, 2010

1) Shrek Forever After (Prediction: 1st)
ACTUAL: $25.3 million | PREDICTION: $28.5 million

As soon as Toy Story 3 hits theatres Shrek will be dropping off fast. However, right now it is the only popular family movie in theatres and it has very wide appeal.

2) Get Him to the Greek (Prediction: 2nd)
ACTUAL: $17.4 million | PREDICTION: $20.1 million

The film didn’t earn quite enough to be the top R-rated comedy opening of all-time, but it definitely did well. Successful R-rated comedies typically have low openings, but make their money with long theatrical runs. Last year The Hangover gradually increased its per theatre average over the length of its run thanks to positive word of mouth. The same fate may be in store for Get Him to the Greek, but I doubt it.

3) Killers (Prediction: 4th)
ACTUAL: $16.1 million | PREDICTION: $13.8 million

They didn’t show Killers to anyone before its release on Friday and as soon as it was screened to critics the reviews were terrible. However, it might have been too little to late as the film still managed to come in third this weekend. Now that word of mouth has had a chance to add to the critical response, the film should drop out of the top 10 very soon.

4) Prince of Persia: The Sands of Time (Prediction: 5th)
ACTUAL: $13.9 million | PREDICTION: $12.2 million

Despite the reviews, I actually want to see this movie and have not yet. This might be one I squeeze in on a boring weeknight. Anybody who has seen it have any comments about it?

5) Sex and the City 2 (Prediction: 6th)
ACTUAL: $12.7 million | PREDICTION: $11.6 million

Films number three through six on this week’s list were so close together that any of them could have easily swapped with one another. This film has almost made back its $100 million budget, but definitely is not going to be one of the top films of the summer as many (myself included) predicted.

6) Marmaduke (Prediction: 3rd)
ACTUAL: $11.3 million | PREDICTION: $16.6 million

It wasn’t really much of a surprise that Marmaduke bombed this weekend. I was at a mall this weekend when I overheard a mother and her four young children walking towards the movie theatre. The mother enthusiastically asked if the kids wanted to see Marmaduke – the film with the Big Doggy? The kids, by my estimate ages 5 to 12, replied “no, we’d rather see Shrek.” Obviously most of America shared that opinion.

7) Iron Man 2 (Prediction: 8th)
ACTUAL: $7.8 million | PREDICTION: $8.4 million

Next weekend Iron Man 2 should earn enough to surpass the $300 million mark. It will also probably be out of the top 10 within 2 weeks. There will probably be another film this summer that will beat this film, but which will it be? My guess is Toy Story 3 and Eclipse.

8) Splice (Prediction: 7th)
ACTUAL: $7.5 million | PREDICTION: $9.9 million

Splice earned more in per theatre average this weekend than Iron Man 2, but it’s in quite a bit fewer theatres. This is not a great opening, but considering a horror movie like Splice doesn’t nearly have the name recognition of the horror movie remakes like A Nightmare on Elm Street, it’s still commendable.

9) Robin Hood (Prediction: 9th)
ACTUAL: $5.1 million | PREDICTION: $5.6 million

Hanging on to the top 10 for one more week.

10) Letters to Juliet (Prediction: 10th)
ACTUAL: $3 million | PREDICTION: $2.9 million

This was my closest prediction that I had this week. Who knows, maybe when the estimates come in I’ll be right on?

TOTAL: 4 correct out of 10.

Next weekend look for The Karate Kid and The A-Team to fight to take the number one spot from Shrek.

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  • Vince

    I saw Prince of Persia this weekend and it is exactly what you would expect of it. Lots of action, campy performances, and a fun blockbuster mood. I wouldn’t recommend paying theater prices for it though, maybe a red box rental if there’s nothing better to do.

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