A record-breaking heat wave across most of the nation lead to near record-breaking numbers at the U.S. box office. Thank goodness for air conditioning in movie theatres as hundreds of homes in the Northeast were without power after a strong storm on Friday night. The overall total for this weekend’s Box Office was the third highest of the year, behind only the opening weekends for The Avengers and The Hunger Games.
In the limited release market, Beasts of the Southern Wild opened with an impressive $42,000 on 4 screens and Woody Allen’s To Rome with Love remains strong with almost $26,000 on 29 screens. Each of those films will be expanding on Friday and eventually making it in to the top ten.
Box Office Actuals
June 29 – July 1, 2012
1) Ted (Opening)
WEEKEND: $54.4 million | TOTAL: $54.4 million
The marketing strategy for Ted relied on the popularity of the show “Family Guy” as every piece of marketing was sure to mention the fact that Seth MacFarlane was behind this film. That strategy apparently paid off as Ted now has the third highest opening for an R-rated comedy of all-time. If the film can manage to hold on to good earnings after The Amazing Spider-Man opens on Tuesday, then it could be one of the surprise successes of the Summer.
2) Magic Mike (Opening)
WEEKEND: $39.1 million | TOTAL: $39.1 million
Initial estimates had Magic Mike narrowly ahead of Ocean’s Twelve to become Soderbergh’s biggest opening of all-time, but the final numbers reverse that total. However, the male-stripper character study was made for a fraction of the cost of the Ocean‘s movies and with significantly less star-power. I predict that when word of mouth about Magic Mike begins to spread, it will stay in the Box Office top ten for weeks.
3) Brave (2nd Weekend)
WEEKEND: $34.1 million | TOTAL: $131.8 million
It had looked like it was going to be close, but with under a 50% drop in its second weekend, it appears that Brave will out-pace Madagascar 3 to become the highest grossing animated movie of the Summer (unless the next Ice Age movie manages an upset). Brave is still on more screens than any other movie, so it will likely drop quite a few percentage points when The Amazing Spider-Man opens, but since it is currently the most popular family option, it should stick around for a while.
4) Tyler Perry’s Madea’s Witness Protection (Opening)
WEEKEND: $25.4 million | TOTAL: $25.4 million
Oh Lurdy Lurd. Tyler Perry does not have to put an iota of effort into his movies for them to be successful. 8 of his 12 movies have opened at over $20 million domestically. Just put on a costume, re-use the same lines, and watch the dollars roll in. I cringed at the Tony Awards when he boasted about how much money his Madea Broadway show earned. To be fair, I’ve only seen snippets of Perry’s films, but I have not much cared for them.
5) Madagascar 3: Europe’s Most Wanted (4th Weekend)
WEEKEND: $11.8 million | TOTAL: $180 million
With this weekend’s take, Madagascar 3 is now the year’s 4th highest grossing movie of 2012, although it is likely to soon be passed by Brave and The Amazing Spider-Man. It should also end its run with over $200 million, making it the highest grossing of any Madagascar film. How long until the fourth movie in the series gets announced?
6) Abraham Lincoln: Vampire Hunter (2nd Weekend)
WEEKEND: $6 million | TOTAL: $29 million
With a drop of 63% in its second weekend, Abraham Lincoln: Vampire Hunter was this week’s biggest loser. It is also notable that the film has one of the lowest per theatre averages of any of this week’s top ten with about the same amount as per screen as Snow White and the Huntsman.
7) Moonrise Kingdom (6th Weekend)
WEEKEND: $4.93 million | TOTAL: $18.5 million
Another week goes by and another increase in the weekend total for Wes Anderson’s latest runaway hit. This weekend’s jump was the biggest in the film’s run thanks to more than doubling its theatre count to 854 screens. Moonrise Kingdom has had a very similar trajectory as last year’s Midnight in Paris and the reviews have been equally kind. I wonder if Anderson’s film will have the same awards season success as Allen’s.
8) Prometheus (4th Weekend)
WEEKEND: $4.92 million | TOTAL: $118.3 million
Box Office Mojo lists Prometheus as the number one highest grossing movie in the Alien franchise, which I think is sort of silly considering it is not a definitive part of the series. However, what is more notable is the fact that this movie is on the way to becoming Ridley Scott’s 2nd or 3rd highest grossing movie of all-time behind only Gladiator and Hannibal.
9) Snow White and the Huntsman (5th Weekend)
WEEKEND: $4.5 million | TOTAL: $145.7 million
My initial predictions for this movie may have been a little ambitious, but Snow White and the Huntsman still performed well for a non-sequel, non-franchise picture. Kristen Stewart has definite Box Office draw as well as the lovely Charlize Theron.
10) The Avengers (9th Weekend)
WEEKEND: $4.4 million | TOTAL: $606.5 million
Initial estimates had The Avengers out of the top ten for the first time this weekend. However, when the actuals came in it looks like People Like Us failed to make it into the top ten during its opening weekend and The Avengers win again. $600 million and counting.
Actuals are courtesy of Box Office Mojo. Look for The Amazing Spider-Man to rule 4th of July week while this weekend’s new competitors stay strong.