I was a fool to underestimate the Box Office power of four big superheroes in one movie. Marvel’s The Avengers continues to break records and shatter Box Office predictions with another $100+ million weekend in domestic gross. There now appears to be no question as to which film will win the overall Box Office this Summer, unless The Dark Knight Rises somehow puts up a serious fight.
In the limited release market, the Eva Mendes starring indie film Girl in Progress narrowly missed the top ten, despite being in only 322 theatres and Richard Linklater’s Bernie had an impressive per theatre average in its 36 screen release. However, another limited release film did even better this weekend. More on that later.
Box Office Actuals
May 11-13, 2012
1) The Avengers (2nd Weekend)
WEEKEND: $103.05 million | TOTAL: $373.07 million
Usually an over 50% drop in the second weekend is a bad thing for a major blockbuster, but considering a 50% drop still kept this movie over $100 million, I think The Avengers is doing just fine. Joss Whedon’s superhero ensemble film is now the 12th highest grossing film all-time worldwide and has safely passed the $1 billion mark. It is also the highest grossing movie after 3-10 days in theatres, which puts it on pace to finish well ahead of the $533 million put up by The Dark Knight in 2008. There does not seem to be any sign of slowing down for this mega hit, which could find itself on top for an impressive third weekend. Will it finish as the highest grossing movie of all-time?
2) Dark Shadows (Opening)
WEEKEND: $29.69 million | TOTAL: $29.69 million
Two years ago it was the Johnny Depp and Tim Burton collaboration Alice in Wonderland that was dominating much of the Box Office conversation. The success of that film (also a billion dollar earner) gave the pair a pass to do whatever kind of movie they want and they chose to adapt an obscure 1960s soap opera. The financial performance of Dark Shadows shows that it is more subject and execution that earns big dollars than starpower alone.
3) Think Like a Man (4th Weekend)
WEEKEND: $5.8 million | TOTAL: $81.4 million
If you look at a film’s budget as a percentage of their total domestic gross, then Think Like a Man is outperforming even a film like The Avengers. With a microscopic $12 million budget, this ensemble comedy has well exceeded expectations as it steadily approaches a $100 million gross. Well done for a film I still know next to nothing about.
4) The Hunger Games (8th Weekend)
WEEKEND: $4.5 million | TOTAL: $387 million
This smashing success gets to enjoy one more week as the top film of the year until The Avengers’ total comes along and knocks The Hunger Games off its pedestal. The good news is that it should have no problem surpassing the $400 million mark in its domestic gross before it is completely out of the top ten.
5) The Lucky One (4th Weekend)
WEEKEND: $4.1 million | TOTAL: $53.8 million
This movie seems to have no plans to get knocked out of the Box Office top ten anytime soon. It will face a struggle when What to Expect When You’re Expecting comes out next weekend and competes for some of the same audience. I predict Zac Efron and his abs drop to the 8th or 9th spot next weekend.
6) The Five-Year Engagement (3rd Weekend)
WEEKEND: $3.3 million | TOTAL: $24.6 million
This movie has struggled to even earn back its $30 million budget in domestic gross. It probably will pull it off, but its disappointing run may prevent more Jason Segel/Nick Stoller films from being so readily greenlit.
7) The Pirates! Band of Misfits (3rd Weekend)
WEEKEND: $3.14 million | TOTAL: $23.05 million
Movies that opened during the last week in April are having a rough time. All three of the wide releases are now being beaten by films that opened prior to them as they continue to fall down the weekly top ten. Also, none of them have earned back their budgets in domestic gross.
8) The Best Exotic Marigold Hotel (2nd Weekend)
WEEKEND: $2.67 million | TOTAL: $3.74 million
The only film that could compete with The Avengers in per theatre average is this indie comedy that played in only 178 theatres. The Best Exotic Marigold Hotel stars an expansive cast of geriatric superstars and is more likely to bring in the older audience at the arthouses while the youth see The Avengers at the megaplex.
9) Chimpanzee (4th Weekend)
WEEKEND: $1.76 million | TOTAL: $25.7 million
While holding onto the 9th spot for another weekend, Chimpanzee has also become the 2nd highest grossing Disneynature film and the third highest grossing nature documentary of all-time. I wonder what the Disneynature subject will be next year on Earth Day?
10) Safe (3rd Weekend)
WEEKEND: $1.45 million | TOTAL: $15.7 million
This movie made just over $800 per screen this weekend, which shows that the only reason it made it into the top ten was because it was in enough theatres. It’s going to be losing a lot of screens next weekend and will probably drop significantly.
Box Office actuals courtesy of Box Office Mojo. Look for Battleship to put up a fight this week before The Avengers wins another weekend. What to Expect When You’re Expecting and The Dictator will duke it out for 3rd and 4th place.