BOX OFFICE: ‘The Expendables’ Whoop the Competition

It’s always disappointing when the movie you think everyone should see performs badly at the Box Office. Such was the case this weekend as the three new releases all had less than impressive showings with Scott Pilgrim vs. The World faring the worst of them all. Overall the Box Office for the weekend is up a bit from last weekend, but still in those low August numbers that are common this time of year.

Box Office Estimates
August 13-15, 2010

1) The Expendables (Prediction: 1st)
ESTIMATE: $35.03 million | PREDICTION: $29.75 million

I was predicting a larger day two drop-off after word of mouth got out on the quality of the film and the fact that two of its biggest names – Arnold Schwarzenegger and Bruce Willis – are only in the film for a blip. When I saw the film at a Saturday matinee the audience was not as male-heavy as I expected. The audience break-up was probably about 60% male and 40% female vs. the 80/20 split I had expected.

2) Eat, Pray, Love (Prediction: 2nd)
ESTIMATE: $23.7 million | PREDICTION: $24.25 million

I was very close on this one, but considering I was expecting the number one movie to do much more poorly, this is not a bad performance. Julia Roberts is not the automatic Box Office draw that she once was, but she definitely still has a loyal following. I didn’t see this one, but I predict that the audiences for this film were more female-heavy than Expendables was male-heavy.

3) The Other Guys (Prediction: 4th)
ESTIMATE: $18 million | PREDICTION: $15 million

Not a bad second weekend for this unoriginal buddy cop comedy. Traditionally Will Ferrell is not an anchor for Box Office success as recent hits of his including Semi-Pro and Step Brothers have performed poorly at the Box Office. However, something about this film is really clicking with audiences and it continues to perform well for its genre.

4) Inception (Prediction: 5th)
ESTIMATE: $11.37 million | PREDICTION: $11.25 million

I’m going to go ahead and say that I nailed this one. Besides the fact that I missed what place it was going to finish, I predicted as closely as I ever have to the estimated gross. Inception just missed passing the $250 million mark this summer, but not by much. Can the movie make it to $300 million?

5) Scott Pilgrim vs. The World (Prediction: 3rd)
ESTIMATE: $10.53 million | PREDICTION: $20.5 million

Apparently the nerds of the world had something better to do this weekend than see the movie that is completely aimed at them. I’m disappointed in you, nerds. I’m not sure what happened to Scott Pilgrim vs. The World besides the fact that there seemed to be little interest outside of the sphere of comic book readers and video game players. However, that sphere is pretty large so there must have been more to the equation.

6) Despicable Me (Prediction: 8th)
ESTIMATE: $6.77 million | PREDICTION: $6 million

It’s the one family movie that is still mildly popular mostly because it’s the only decent family movie in wide release this weekend. The film has already earned $221 million making it a good summer for Steve Carrell.

7) Step-Up 3D (Prediction: 6th)
ESTIMATE: $6.63 million | PREDICTION: $7.75 million

Apparently the 3D receipts weren’t enough to sustain this film as it had the biggest decline of any movie in the top ten this week – dropping over 58%. However, it’s minuscule budget has been earned back so it can’t be deemed a failure.

8) Salt (Prediction: 9th)
ESTIMATE: $6.35 million | PREDICTION: $4.35 million

With this weekend’s gross this Angelina Jolie action film has earned over $100 million, which has its producers throwing around the possibility of a Salt II. Anyone who has seen the movie knows that the filmmakers made it with obvious intentions for a sequel and beyond. We’ll see if that is actually made to happen.

9) Dinner for Schmucks (Prediction: 7th)
ESTIMATE: $6.32 million | PREDICTION: $6.5 million

My films 6-9 are all out of order from what I predicted, but to be fair their grosses are so close that it really could have been any of them and when the actuals come in I wouldn’t be surprised if there was some shuffling. Nevertheless Dinner for Schmucks did have the lowest per theatre average of all the films on the list, largely due to the fact that it added screens this weekend.

10) Cats and Dogs: The Revenge of Kitty Galore (Prediction: 10th)
ESTIMATE: $4.08 million | PREDICTION: $2.6 million

Well, Kitty Galore has gotten her revenge and this ridiculous franchise has had another flop. Let’s hope this is a lesson for the filmmakers and the next addition to the Cats and Dogs series will be straight to DVD.

OVERALL: 3 correct out of 10.

[Source for Estimates: Box Office Mojo]

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