We are one month away from May, but already a film has established itself as a tough to beat frontrunner in the 2012 Box Office battle. The Hunger Games fought off its competition with ease this week to land at number one for a second weekend. On the limited release front, the documentary Bully pulled in an impressive $23,000 per screen to have the largest per theatre average of the week. Despite being unrated, it still pulled in a huge audience thanks to Harvey Weinstein’s publicity juggernaut.
Box Office Estimates
March 30 – April 1, 2012
1) The Hunger Games (2nd Weekend)
WEEKEND: $61.1 million | TOTAL: $251 million
Pulling in over $250 million in two short weekends is no easy feat and this weekend’s gross earns The Hunger Games the 7th highest grossing second weekend of all-time. After last weekend’s huge opening, many suspected that this franchise would echo The Twilight Saga, but none of the vampire films have remained even close to this strong in their second weekends. Give it one more weekend before it crosses $300 million, making it a strong contender for highest grossing film of the year.
2) Wrath of the Titans (Opening)
WEEKEND: $34.2 million | TOTAL: $34.2 million
I find it interesting that Wrath of the Titans cost nearly twice as much as The Hunger Games to produce, but could not stand up against the second weekend of the budding franchise. I am still confused about why this film was even made considering the first one is more memorable for one silly line of dialogue than anything else.
3) Mirror Mirror (Opening)
WEEKEND: $19 million | TOTAL: $19 million
The first of the Snow White adaptations in 2012 has come out of the gates with a mediocre opening. March/April are tougher months to put butts in theatre seats than June, so Snow White and the Huntsman might have an advantage. The latter film also has more star power in its favor.
4) 21 Jump Street (3rd Weekend)
WEEKEND: $15 million | TOTAL: $93.1 million
This R-rated comedy looks certain to pull in over $100 million domestically when all is said and done. This is another success story from the Judd Appatow school. It will be tough for any other R-rated comedies to top 21 Jump Street this year. If other comedies have comparable success this year, I suspect that all of the end of the year Box Office articles will be different than they were at the end of last year.
5) Dr. Seuss’ The Lorax (5th Weekend)
WEEKEND: $8 million | TOTAL: $189.6 million
We are only three full months into 2012 and we are about to have two films with more than $200 million in total Box Office. If this is any sort of indication on the type of Summer we can expect, Hollywood is going to have a great year.
6) John Carter (4th Weekend)
WEEKEND: $2 million | TOTAL: $66.2 million
With a drop of 60.5% this weekend, John Carter is this week’s biggest loser. It’s another big hit for the Disney disaster that continues to hemorrhage money and barely limp into the weekend top ten. The question that remains is whether this will be a John Carter year or a Hunger Games year.
7) Salmon Fishing in the Yemen (4th Weekend)
WEEKEND: $1.3 million | TOTAL: $3.2 million
This independent film quadrupled its theatre count this weekend, which was enough to bring it in to the weekend top ten. It also had a higher per theatre average than John Carter or The Lorax. It probably would not be in the top ten if it had Summer style competition, but for April it’s good to go.
8) Act of Valor (6th Weekend)
WEEKEND: $1 million | TOTAL: $67.8 million
The only reason that Act of Valor remains in the top ten this weekend is because it is in more theatres than so many others. The eight films behind Act of Valor in overall gross this weekend all had higher per theatre averages, but had smaller releases.
9) A Thousand Words (4th Weekend)
WEEKEND: $0.9 million | TOTAL: $16.5 million
This movie was torn apart by the critics and will not likely earn more than $20 million in domestic gross, despite costing over $40 million to produce. Somehow more Eddie Murphy vehicles have already been greenlit.
10) Journey 2: The Mysterious Island (8th Weekend)
WEEKEND: $0.8 million | TOTAL: $98.5 million
Even though I am sure this film is terrible, I am happy that it held onto the number 10 spot for one more weekend, just so Project X would be knocked out of the top ten. Long live Dwayne “The Rock” Johnson.
Box Office estimates are courtesy of Box Office Mojo. Look for The Hunger Games to defend its number one spot for one more weekend as it fends off American Reunion and Titanic 3-D.