BOX OFFICE: The Kids Aren’t Despicable

Lisa Cholodenko’s The Kids Are All Right isn’t in the overall top ten this weekend, but it didn’t miss by much. The film was released in only 7 theatres over the weekend and it still managed to rake in an impressive $505,000 with a per theatre average of over $72,000. The newest installment to the Stieg Larsson detective novel adaptations The Girl Who Played With Fire also had a strong opening weekend with $965,000 in earnings in 110 theatres.

It wasn’t just the Indies that had a great weekend:

Box Office Estimates
July 9-11, 2010

1) Despicable Me (Prediction: 1st)
ACTUAL: $60.12 million | PREDICTION: $33.33 million

It’s been a good year for Universal animation as it puts up near Pixar numbers in its first weekend out. I’m not sure if it was the weather, or the movie quality, or some other factor, but a lot of money was spent at the Box Office this weekend. I don’t anticipate that Despicable Me will remain atop the list for long, especially with Inception opening next weekend, but for now it looks like the enormous marketing campaign has paid off.

2) The Twilight Saga: Eclipse (Prediction: 3rd)
ACTUAL: $33.4 million | PREDICTION: $20.7 million

It is kind of an unusual phenomenon for me to so grossly under-predict the Box Office among a summer that has been mostly disappointing. Twilight is barreling towards the $300 million mark and it should easily surpass Iron Man 2 to become the second highest gross of the summer. We will wait and see if Inception has the type of audience draw to compete, but other than that there isn’t much hope left in the summer for blockbusters.

3) Predators (Prediction: 2nd)
ACTUAL: $25.3 million | PREDICTION: $24.4 million

This film could have easily flopped, but positive word of mouth allowed it to have a better than decent opening. It was in fewer theatres than Twilight and it actually beat it out in per theatre average. It should have no problem making up its $40 million budget.

4) Toy Story 3 (Prediction: 4th)
ACTUAL: $22 million | PREDICTION: $17.95 million

Toy Story 3 reached $340 million surpassing Alice in Wonderland and making it the highest grossing film of the year. It is likely going to continue making more than $10 million a weekend for a few weeks so it will probably reach $400 million before long.

5) The Last Airbender (Prediction: 5th)
ACTUAL: $17.15 million | PREDICTION: $14.2 million

Despite adding to its theatre count, M. Night Shyamalan’s The Last Airbender had the largest decline of the weekend, dropping 57%. Based on the terrible reviews and word of mouth I have a feeling this trend will continue for a while.

6) Grown-Ups (Prediction: 6th)
ACTUAL: $16.4 million | PREDICTION: $8.6 million

I find it’s becoming easier to predict the order of the films that will finish in position 6 through 10 for the weekend than for the films that finish 1 through 5. However, I’m still often way off in my totals. I don’t know how this movie keeps raking it in, but it makes me sad that it does.

7) Knight and Day (Prediction: 7th)
ACTUAL: $7.85 | PREDICTION: $4.2 million

The film’s domestic gross still has barely reached half of the amount required to make up for its budget. It’s proof that Tom Cruise isn’t a guaranteed $100 million star anymore.

8) The Karate Kid (Prediction: 8th)
ACTUAL: $5.7 million | PREDICTION: $3.4 million

$164 million total on a budget of $40 million. I would say that this was a definite success and could hint at an inevitable sucky sequel.

9) The A-Team (Prediction: 10th)
ACTUAL: $1.8 million | PREDICTION: $0.91 million

It’s kind of neat that The A-Team and The Karate Kid opened in the same weekend and have pretty much remained side-by-side in the top ten ever since. That will probably change next weekend when both films fall out of the top ten.

10) Cyrus (Prediction: 9th)
ACTUAL: $1.38 million | PREDICTION: $2.1 million

This comedy more than doubled its total number of screens this week, but due to other new art house films (The Girl Who Played With Fire, The Kids Are All Right) it didn’t improve its ranking. When the film gets an expanded release, I expect it to do quite well.

OVERALL: 6 correct out of 10.

[Source for Estimates: Box Office Mojo]

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  • Mike

    Despicable Me is not a Dreamworks movie. It is Universal. That is what makes how well it did even more impressive.

  • “The Kids Are All Right” raked in a ton of money at the 7 theaters it opened at, which is great news. That means it’ll be getting a bigger release at some point, so I can finally see it.

  • Thanks for the correction, Mike!

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