BOX OFFICE: ‘The Social Network’ Stays on Top

Thanks to a high per theatre average, David Fincher’s The Social Network manages to stay on top for second week in a row despite being released in fewer theatres than several of this week’s new releases. However, the number one per theatre average of the weekend belongs to Davis Guggenheim’s documentary Waiting for Superman, which earned over $6,000 per theatre on just about 100 screens. Overall, the weekend is down 5.7% over last weekend as the slow fall Box Office continues to decline.

Box Office Estimates
October 8-10, 2010

1) The Social Network (2,771 theatres)
ESTIMATE: $15.5 million

After two weekends, David Fincher’s film has already earned almost $50 million. This time of year those type of numbers can easily be considered a smashing success, especially considering it managed to hold off two new releases. Don’t expect it to beat Jackass 3D next weekend, but it will linger around the top 5 for a while.

2) Life As We Know It (3,150 theatres)
ESTIMATE: $14.635 million

The Katherine Heigl and “chick flick” factor carried this movie to a decent opening weekend. However, it did not do well enough to make it seem like its U.S. theatrical run will earn back its $38 million budget. I’m guessing word of mouth will bring this down fast in the coming weeks.

3) Secretariat (3,072 theatres)
ESTIMATE: $12.6 million

It seemed like the general public response to this film was positive, but apparently not enough for people to tell their friends to rush out and see it. I predict that this film might stay in the top ten into November as we approach family movie season, but this mid-October opening has to be considered a disappointment.

4) Legend of the Guardians: The Owls of Ga’Hoole (3,225 theatres)
ESTIMATE: $7.015 million

This film did surprisingly well up against Secretariat for the family demographic in its 3rd week. I’m guessing this was probably the kids’ choice over the parents and this will probably be its last weekend in the top ten.

5) My Soul to Take (2,572 theatres)
ESTIMATE: $6.919 million

This is one of Wes Craven’s worst reviewed films with a dismal 8% score on Rotten Tomatoes. The fact that October is horror movie month and that the marketing smartly tried so hard to compare it to Scream are the factors that lead it to an at least decent take.

6) The Town (2,720 theatres)
ESTIMATE: $6.35 million

This has been one of the biggest success stories of the fall with a $73 million cumulative gross and the highest ranking for any film that is in its 4th week or later. It will be getting pretty significant theatre count declines from here on, but for now it is doing well in the top ten.

7) Wall Street: Money Never Sleeps (2,829 theatres)
ESTIMATE: $4.625 million

The film lost a big chunk of theatres this weekend and its per theatre average dipped below $2,000. Signs are pointing to this film dropping out of the top ten soon and not recovering its $70 million price tag while in theatres.

8) Easy A (2,847 theatres)
ESTIMATE: $4.2 million

I expect a lot of Easy A imitations in the next several years. The movie was made for a meager $8 million and has earned almost $50 million and lasted in the weekend top ten for 4 weeks (and probably 5). Emma Stone’s price tag has multiplied and the reliable young adult market has proven to be as reliable as ever.

9) Case 39 (2,212 theatres)
ESTIMATE: $2.63 million

This is the only film in the top ten for more than its first weekend that still has a cumulative total of less than $10 million. It is one of the least successful October horror movies of the last several years, but it still had the stuff to beat out Let Me In, which fell off the top ten this week.

10) You Again (2,332 theatres)
ESTIMATE: $2.474 million

With a 56.8% decline since last weekend, You Again has the biggest drop of the weekend. It’s per theatre average also places it lower than several films that missed the top ten including Let Me In, It’s Kind of a Funny Story, and Devil.

Next weekend look for Jackass 3D to dethrone The Social Network with RED close behind.

[Source for Estimates: Box Office Mojo | Images: Cinema Blend]

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  • Andrew R.

    Well, I saw Social Network. Yay. I am so glad I did. #1 of the year.

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