Mindless Action Continues at the Box Office

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Once again a poorly reviewed, mindless action film has taken the top spot at the Box Office. G.I. Joe: The Rise of Cobra follows in the footsteps of Transformers 2 as a critic-proof blockbuster. Despite its 39% rating on Rotten Tomatoes and it’s unimpressive 6.2 rating on IMDb, the Army action flick brought in $56.2 million in its first week. It also had the highest per theatre average this week, earning over $14,000 for each of its 4,007 screens.

The good news is that the superb rom-com (500) Days of Summer broke the top 10 this week even though it’s on fewer than half of the screens as the rest of the films in the top 10 (sometimes fewer than a fourth of the screens). Here’s hoping that it keeps up it’s good run through the rest of the summer.

Here are this weekend’s Box Office estimates from Box Office Mojo: (After the Jump)

1) G.I. Joe: The Rise of Cobra (Opening – 4,007 theatres)
Weekend Gross: $56.2 million | Average: $14,025 | Overall Gross: $56.2 million

2) Julie & Julia (Opening – 2,354 theatres)
Weekend Gross: $20.1 million | Average: $8,539 | Overall Gross: $20.1 million

3) G-Force (3rd week – 3,482 theatres)
Weekend Gross: $9.8 million | Average: $2,816 | Overall Gross: $86.12 million

4) Harry Potter and the Half-Blood Prince (4th week – 3,455 theatres)
Weekend Gross: $8.88 million | Average: $2,570 | Overall Gross: $273.8 million

5) Funny People (2nd week – 3,008 theatres)
Weekend Gross: $7.87 million | Average: $2,615 | Overall Gross: $40.42 million

6) The Ugly Truth (3rd week – 2,975 theatres)
Weekend Gross: $7 million | Average: $2,353 | Overall Gross: $69.09 million

7) A Perfect Getaway (Opening – 2,159 theatres)
Weekend Gross: $5.77 million | Average: $2,670 | Overall Gross: $5.77 million

8) Aliens in the Attic (2nd week – 3,108 theatres)
Weekend Gross: $4 million | Average: $1,287 | Overall Gross: $16.29 million

9) Orphan (3rd week – 2,270 theatres)
Weekend Gross: $3.73 million | Average: $1,643 | Overall Gross: $34.82 million

10) (500) Days of Summer (4th week – 817 theatres)
Weekend Gross: $3.73 million | Average: $4,559 | Overall Gross: $12.34 million

Look for District 9 to make a run for the top spot next week. Hopefully, it will dethrone the Joes.

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