The advertisements I have seen so far for the 2010 World Cup have been heavily movie influenced. A few weeks ago a commercial directed by Alejando Gonzalez Inarritu premiered that featured World Cup players and non-soccer/football celebrities creating their own stories. The commercial was chock full of cinematic references and featured many well-known international film stars including Gael Garcia Bernal at a movie premiere.
Now Adidas is back with another movie-related commercial one week before the Cup officially gets under way. This one features the incredibly odd combination of Noel Gallagher from Oasis, David Beckham, Jay Baruchel and Snoop Dogg. The group of celebrities gets edited into the infamous cantina scene in Star Wars where we first meet Han Solo. It’s not particularly funny, but anything Star Wars and soccer related immediately rouses my interest. Check it out below:
[Source: The Guardian]