In tragic news to Netflix addicts everywhere, the online rental giant has reached an agreement with Warner Bros. to delay the release of new releases for 28 days. This follows the similar agreement struck between Warner Bros. and Redbox in 2009. Redbox and Netflix are increasingly become the dominant sources of movie rentals in the U.S. and they also generate the smallest profit margins for studios.
It is expected that other major studios – 20th Century Fox, Universal, etc. – will soon follow in Warner Bros’ footsteps. The idea is that the 28-day window will help spur the dwindling DVD and Blu-Ray sales. Netflix has over 11 million subscribers and is one of the fastest growing ways to receive home video entertainment.
It’s sad for me to see studios like Warner Bros. essentially punishing success. Netflix and Redbox have created systems that make consumers want to see movies and instead of adapting for the changing market, the studios are trying to prevent the inevitable and hold on to their old business models. There will come a time when DVDs and Blu-Rays are obsolete and the studios are just trying their hardest to delay the inevitable.
Thankfully, despite capitalist setbacks like this one, Netflix is on top of their game and keeps improving their amazing system. Their library of watch instantly films continues to expand and they have recently partnered with Criterion to make many of their titles available for instant viewing. As a movie buff, Netflix is becoming more and more a necessity and this setback does not affect the sites value at all in my opinion.
So what do you think – does waiting a month for new releases make Netflix any less worthwhile?
[Source: L.A. Times]